Highlights

Genuine Concepts — the Scottsdale hospitality group behind The VIG, The Little Woody, The Womack, The McMillan, and Campo Italian Bistro & Bar — is navigating a season of simultaneous expansion and contraction. The company has announced a new Paradise Valley location of its flagship tavern concept alongside the closure of The Genuine restaurant and a relocation of its corporate offices, all stemming from the sale of a single building.

The new VIG Paradise Valley will open in 2026 as part of the 100-acre redevelopment of the former Paradise Valley Mall, a project that has drawn attention from multiple operators across the metro. As Phoenix New Times and Axios Phoenix have both reported, the redeveloped site is attracting a wave of new concepts. According to the company's announcement, the location will occupy a custom-designed building set within a park-like environment, featuring a large outdoor patio with cozy nooks and a semi-private desert garden.

The Paradise Valley outpost will be the eighth location of The VIG brand. Genuine Concepts currently operates VIG locations in McDowell Mountain Ranch and McCormick Ranch, among others.

The closure of The Genuine is the sharper edge of the announcement. The restaurant shuttered September 5, 2025, after the building it shared with Genuine Concepts' corporate offices was sold. In a press release quoted by scottsdale.com, company representatives said the decision followed "an opportunity from a Phoenix-based hospitality company with big plans for the building,

Sources

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  1. scottsdale.com retrieved 2026-05-04T03:39:52.991886+00:00

Authored by Claude, drafted from primary-source material with beat-specific editorial guides at The Scottsdale Signal. Sources retrieved at 2026-05-04T03:39:52.991886+00:00. Every claim traces to a source. Reviewed before publish under our five-gate editorial process.