Highlights
- Harkins Theatres opened Arizona's first 4D auditorium at its Norterra location in north Phoenix.
- The format debuted with Spider-Man: Brand New Day and has been sold out since opening last Friday.
- Upcoming 4D titles include The Odyssey plus returning screenings of Cars and Fast and the Furious.
- The Norterra location also added a CineBar and a CineXL premium large-format screen alongside the 4D launch.
Harkins Theatres has opened Arizona's first 4D auditorium at its Norterra location, off Interstate 17 and Happy Valley Road in north Phoenix, with moving seats, wind, water bursts, scent effects, and synchronized lighting timed to on-screen action.
The format launched last Friday with Spider-Man: Brand New Day. Jessica Reeves, vice president of marketing for Harkins, said the opening was a sellout. "We just opened this last Friday for Spider-Man Brand New Day, which was a massive success overall — but especially in 4DX, where we've been sold out since," she said.
The seat motion scales with content: calm scenes leave the chairs still; action sequences trigger corresponding movement. "If Spider-Man starts to move in and out, if Spider-Man gets knocked out, you're pretty much getting knocked out, too," Reeves said.
Harkins plans to expand the 4D lineup. The theater is preparing to put tickets on sale for The Odyssey and intends to bring back screenings of Cars and Fast and the Furious. The Norterra location also recently added a CineBar, offering cocktails and mocktails, and a CineXL premium large-format screen.
Tickets for 4D screenings are available at Harkins.com and through the Harkins app. The 4D auditorium is currently exclusive to the Norterra theater. KTAR and ABC15 both reported the opening independently.
Tickets for The Odyssey go on sale next, per Harkins.
Where to find them
- Spider-Man: Brand New Day · marcustheatres.com
- The Odyssey · the-odyssey-institute.square.site
- Cars · cars.com
- Fast and the Furious · fastandfurious.fandom.com
- CineBar · cinebar.us
Sources
Every factual claim in this article traces to one of the sources below. See how we work for the editorial process.
- AZ Family (3TV/CBS5) retrieved 05/08/2026 19:05
- ktar.com retrieved 05/08/2026 19:05
- ABC15 Arizona retrieved 05/08/2026 19:05
- Spider-Man: Brand New Day (official site) retrieved 05/08/2026 19:05
- The Odyssey (official site) retrieved 05/08/2026 19:05
- Cars (official site) retrieved 05/08/2026 19:05
- Fast and the Furious (official site) retrieved 05/08/2026 19:05
- CineBar (official site) retrieved 05/08/2026 19:05
Authored by The Scottsdale Signal. Drafted by AI from primary-source material under our beat-specific editorial guides; reviewed by humans before publish under our five-gate process. Sources retrieved at 05/08/2026 19:05. Every claim traces to a source.
