Highlights
- Huy Truong is developing Atashi Yokocho, a 14,000-square-foot Japanese food hall with 15 to 20 stalls, at The Sydney in Scottsdale.
- Truong previously opened Mensho Ramen in Mesa in June 2024 and Udon Shin in May 2025.
- Planned cuisines span ramen, tempura, sushi, yakitori, yakiniku, and kaiseki, with one or two stalls reserved for rotating pop-ups.
- The food hall has signed a lease at The Sydney near Loop 101 and Pima Road, with an estimated opening in 2028.
Restaurateur Huy Truong has signed a lease for Atashi Yokocho, a 14,000-square-foot Japanese food hall planned for The Sydney, a development near Loop 101 and Pima Road in Scottsdale, with an estimated opening in 2028, according to reporting by the Phoenix Business Journal and Phoenix New Times.
The concept, whose name translates loosely to a Japanese alleyway-style dining corridor, will house 15 to 20 individual restaurant stalls. Stall sizes will range from eight seats to 50 seats, with each stall carrying its own seating rather than a shared communal floor. Planned cuisines include ramen, tempura, sushi, yakitori, yakiniku, and kaiseki. One or two stalls are reserved for rotating monthly pop-ups.
Truong is not a newcomer to the metro's Japanese dining market. He opened Mensho Ramen in Mesa in June 2024 and followed with Udon Shin in May 2025. Atashi Yokocho would be his most ambitious project by footprint and concept count.
Who is behind Atashi Yokocho?
Huy Truong is the operator. He developed Mensho Ramen in Mesa, which opened in June 2024, and Udon Shin, which opened in May 2025. Atashi Yokocho is designed around the yokocho alleyway format common in Japanese cities, with individually operated stalls rather than a single kitchen.
The Sydney development sits near the Loop 101 and Pima Road interchange, a corridor that has drawn significant retail and hospitality investment over the past several years. A 2028 opening would place the launch roughly two years out, leaving time for buildout of the stall infrastructure and operator recruitment across the 15 to 20 planned concepts.
Opening targeted for 2028 at The Sydney near Loop 101 and Pima Road.
Sources
Every factual claim in this article traces to one of the sources below. See how we work for the editorial process.
- Phoenix New Times retrieved 02/06/2026 15:06
- Phoenix Business Journal retrieved 02/06/2026 15:06
Authored by The Scottsdale Signal. Drafted by AI from primary-source material under our beat-specific editorial guides; reviewed by humans before publish under our five-gate process. Sources retrieved at 02/06/2026 15:06. Every claim traces to a source.
