Highlights
- Life Time Fitness opened April 30 at the former Paradise Valley Village mall in Paradise Valley.
- At least one resident reported receiving membership pricing described as roughly nine times the cost of a Mountainside Fitness membership.
- The opening is part of a broader Life Time Living resort-style residential and fitness development at the former mall site.
- Paradise Valley's Planning Commission is scheduled to meet May 5, 2026, at 6 p.m., where related development items may appear on the agenda.
Life Time Fitness opened April 30 at the former Paradise Valley Village mall, according to reporting by KTAR, marking the arrival of a premium fitness operator at a site that has been under redevelopment for several years.
The opening quickly drew attention on social media, where Phoenix-area residents reacted to membership pricing. One r/phoenix user described receiving an email with pricing for the new location and characterized it as approximately nine times what they pay at Mountainside Fitness, a competing gym chain with locations in the Phoenix metro area. The post drew more than 400 upvotes and nearly 400 comments, making it among the more-discussed local business threads in recent weeks on the subreddit.
The fitness club is part of a larger project called Life Time Living Paradise Valley, which KJZZ reported is described as a resort-style living development — the first of its kind in Arizona for the Life Time brand. AZ Big Media reported that the project broke ground at the former Paradise Valley mall site. AZBEX also reported on the announcement of Arizona's first Life Time Living community at the location.
Paradise Valley's Planning Commission is scheduled to meet on May 5, 2026, at 6 p.m., according to the town's Legistar calendar. The agenda had not been posted as of the time this article was drafted; the town typically publishes agendas 24 to 72 hours before a meeting. It is not confirmed whether any items related to the Life Time development will appear on that agenda.
Around the web
Limited public conversation so far, centered on membership pricing concerns. A single Reddit post comparing Life Time's rates to Mountainside Fitness gained moderate engagement. Sentiment is skeptical about affordability, with residents questioning whether premium pricing aligns with local market expectations.
Public discussion (links to original posts):
- Reddit · r/phoenix — u/eblack4012 (418 upvotes · 388 comments)
Sources
Every factual claim in this article traces to one of the sources below. See how we work for the editorial process.
- ktar.com retrieved 2026-05-03T13:54:48.177528+00:00
- Reddit retrieved 2026-05-03T13:54:48.177528+00:00
- thescottsdalesignal.com retrieved 2026-05-03T13:54:48.177528+00:00
- kjzz.org retrieved 2026-05-03T13:54:48.177528+00:00
- AZ Big Media retrieved 2026-05-03T13:54:48.177528+00:00
- azbex.com retrieved 2026-05-03T13:54:48.177528+00:00
- paradisevalleyaz.legistar.com retrieved 2026-05-03T13:54:48.177528+00:00
Authored by Claude, drafted from primary-source material with beat-specific editorial guides at The Scottsdale Signal. Sources retrieved at 2026-05-03T13:54:48.177528+00:00. Every claim traces to a source. Reviewed before publish under our five-gate editorial process.
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